Christmas markets in South Tyrol: the Sterzing Bell Christmas
Sterzing Bell Christmas: tradition with a special sound
The ‘Sterzing Bell Christmas’ is one of the most beautiful Christmas markets in South Tyrol and one of the region’s five original Christmas markets. In the historic centre of Sterzing, you can experience authentic tradition, atmospheric moments and a special connection between history and Advent.
By the way: the Sterzing Bell Christmas has been awarded Green Event status by KlimaLand Südtirol Alto Adige.
- You can visit the Sterzing Bell Christmas from the last Friday in November until 6th January.
- The stalls are open daily from 10:00 am to 7:00 pm.
On 27th November from 5:00 pm to 7:00 pm, on 24th December from 10:00 am to 1:00 pm and on 25th December with reduced hours.
- From Sunday to Thursday from 10:00 am to 8:45 pm, and on Friday and Saturday from 10:00 am to 10:00 pm.
On 5th December (Tuifltog: traditional festival with a costume parade) until 10:00 pm, on 24th December from 10:00 am to 1:00 pm and on 31st December from 10:00 am to 1:30 am.
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- 1+2 ALPIDEE
Candles, knitting & wool articles, tealight holders, plush articles - 2+3 SOMA
Hot beverages and snacks - 5+6+7 ALPIDEE
Candles, knitting & wool articles, tealight holders, plush articles - 8+9 SCHWARZ
Traditional glass and wooden Christmas decorations - 10 IMKER LUIGI VETTORI
Honey specialties - 11 MAHLKNECHT
Cribs & wood carvings - 12 Bürgergenossenschaft Obervinschgau
Cheese, tea, spreads and much more - 13 KALEIDOS - von Hand mit Sorgfalt
Various handmade ceramic & decoration items - 14 RABENSTEINER
Stone pine oil, mountain pine oil, spruce oil and wood products - 15+16 STERZINGERHOF
Hot beverages and snacks - 17+18 "SOCKENLAND" by Klaus
Big assortment of socks, typical woolen socks from South Tyrol - 19 BAITA DEI DOLCI
Sweets - 20+21 SCHWARZER ADLER
Hot beverages and snacks - 22+23+24 BUTCHERY "FRICK"
Bacon, sausages, liquors and various jams - 25 ST<3HERZL
Craft Beer from Sterzing, Beer Liqueur & more - 26 S'KEKSL
Cookie cutters & homemade Christmas cookies - 27 PFITSCHER GAUMENFREUDEN
Typical South Tyrolean products made in the Pfitsch Valley - 28 SÜDTIROL STYLE BY FLOCKY
Tyrolean felt slippers - TOURIST INFORMATION Sterzing
Christmas cups, postcards, Christmas spheres, program of events and tourist information - 29 DOGS & MORE
Food and accessories for dogs and cats - 30+31 BAR CAFÉ FRICK
Hot beverages & snacks - 32+33 CHOCOPASSION
Chocolate from own production in different shapes & flavors - 34 HOTEL ROSSKOPF
Hot beverages & snacks - 35 VIPITENO CATERING
Hot beverages & snacks

- 1+2 ALPIDEE
- FRI 28.11.2025 2:00 p.m. – 5:00 p.m.
SAT 29.11.2025 11:00 a.m. – 5:00 p.m.
SUN 30.11.2025 11:00 a.m. – 5:00 p.m.
SAT 06.12.2025 11:00 a.m. – 5:00 p.m.
SUN 07.12.2025 11:00 a.m. – 5:00 p.m.
MON 08.12.2025 11:00 a.m. – 5:00 p.m.
FRI 12.12.2025 2:00 p.m. – 5:00 p.m.
SAT 13.12.2025 11:00 a.m. – 5:00 p.m.
SUN 14.12.2025 11:00 a.m. – 5:00 p.m.
FRI 19.12.2025 2:00 p.m. – 5:00 p.m.
SAT 20.12.2025 11:00 a.m. – 5:00 p.m.
SUN 21.12.2025 11:00 a.m. – 5:00 p.m.
FRI 26.12.2025 2:00 p.m. – 5:00 p.m.
SAT 27.12.2025 11:00 a.m. – 5:00 p.m.
SUN 28.12.2025 11:00 a.m. – 5:00 p.m.
WED 31.12.2025 11:00 a.m. – 4:00 p.m.
FRI 02.01.2026 2:00 p.m. – 5:00 p.m.
SAT 03.01.2026 11:00 a.m. – 5:00 p.m.
SUN 04.01.2026 11:00 a.m. – 5:00 p.m.
Price: 4€ adults - 2€ children
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As certified “green event”, the markets in Bolzano, Meran, Bruneck, Brixen and Sterzing are arenas of sustainability, naturalness and regionality and thus bring important values that have long characterized South Tyrol. The focus is on the use of environmentally friendly products, economical use of energy, efficient waste management, regional value creation and social responsibility. Forward-looking, the Christmas markets concentrate primarily on the home environment, on local quality products, on traditional and innovative handicrafts and are therefore unmistakable. The Christmas market in Sterzing has also been completely plastic-free since 2019.
Last but not least, they are one thing above all, a meeting point! Young and old come together here, they experience the varied nuances of indulgence in South Tyrol in the open air, witness traditional and reinterpreted craftsmanship, stroll through the decorated alleys and find original gift ideas. It would be nice if you also help to make our Christmas markets an ecologically more compatible event. E.g. through your environmentally friendly journey. Thanks!
- An exclusive partnership of 4 Christmas markets in 3 countries. It stands for tradition, originality and down-to-earth craftsmanship. We pay attention to strict quality guidelines. The 4 partner locations in Germany, South Tyrol/Italy and Austria are among the most beautiful, traditional and atmospheric Christmas markets in the Alps - see for yourself! We look forward to welcoming you!
Salzburg Mountain Advent
Even baby Jesus would love to go on holiday here. This is how atmospheric and cozy the Grossarl Valley presents itself in the pre-Christmas season. In addition to the unique Advent market with around 30 small "alpine huts", the life-size carved village nativity scene on the market square, the "Nativity scene path" up to the parish church and an extensive program of events for the whole family are waiting for you. Sporty Christmas market visitors can enjoy speedy downhill runs on the Grossarltal-Dorfgastein ski circuit during the day or simply enjoy the winter romance at the entrance to the Hohe Tauern National Park.
Info: +43 (0) 6414 281
Wolfgangsee Advent
Guests from near and far come to Wolfgangsee, whose Christmas markets are among the most beautiful in Austria. Candles, torchlight and fireplaces among the rustic decorated market stalls give the village of St. Wolfgang a homey atmosphere. St. Gilgen appears in a fun-loving baroque Advent setting, while the idyllic village of Stobl is transformed into a romantic nativity village. The Wolfgangsee boat trip takes visitors from one place to the next one.
Info: +43 (0) 6138 8003
Berchtesgaden Advent
Feel lived customs and historical traditions. In the ancient town center, between the festively decorated town houses, you will find over 40 Berchtesgaden Advent huts. Discover between many 1-2 m tall fir trees, original figures of Berchtesgaden craftsmanship. Surrounded by the royal castle to the Watzmann, tower winders, singing choirs and shepherds' plays get you in the mood for Christmas. Advent & Tradition, that's what you experience in Berchtesgaden.
Info: +49 (0) 8652 661 68
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Experience an original South Tyrolean Christmas market As one of the five original Christmas markets in South Tyrol, Sterzing stands for authenticity, regional products and genuine craftsmanship.
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Advent in the historic centre: atmosphere, taste and craftsmanship Between historic town houses, you’ll find lovingly decorated stalls offering regional specialities, gift ideas and warm drinks.
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A Christmas market for the whole family The picturesque historic centre, the charming atmosphere and many small experiences make the market ideal for relaxed family time.